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Privacy Policy

Last updated: May 2026

Rewire (“the App”, “we”, “our”, or “us”) is committed to protecting your privacy. This Privacy Policy explains how we handle your data when you use Rewire.

Rewire is designed to operate with minimal data collection. We do not sell your data, we do not share it with advertisers, and we do not track you across apps or websites.

Some optional features, such as Accountability Partners, require you to create an account and share certain information with us and with the partner you connect with. These features are entirely your choice, and the additional data they involve is described in Section 2 below.

1. Information We Collect

Rewire is built to be privacy-first. We collect only the information necessary to operate and improve the app.

1.1 App Data (Stored Locally on Your Device)

The following information is stored locally on your device by default:

  • Your habits (good + bad)
  • Your logged urges and actions
  • Your dopamine score
  • Streaks and in-app analytics
  • Preferences and settings

Apart from the optional Accountability Partners features (see Section 2), Rewire does not receive or store this personal app data on its own servers.

For Rewire Pro users, you may optionally choose to back up your app data using your personal iCloud account. This is handled entirely by Apple and is subject to Apple’s iCloud privacy and security policies.

Rewire cannot access, read, or retrieve your locally stored data or your iCloud backups.

1.2 Anonymous Usage Analytics

Rewire uses PostHog to collect anonymous, aggregated usage analytics to improve the app. These analytics help us understand:

  • Feature usage
  • App performance and stability
  • General interaction patterns (e.g. screen views, button taps)

The analytics data:

  • Does not include names, email addresses, phone numbers, or contact information
  • Does not include precise location data
  • Is not linked to your identity

Each device is associated with a random, anonymous identifier that cannot be used to identify you as a person. Rewire does not track you across other apps or websites.

Analytics for the optional Accountability Partners feature are an exception to the above and are linked to your account. See Section 2.6.

1.3 Optional In-App Purchase Information

If you purchase Rewire Pro, Apple may provide us with anonymized transaction information for verification purposes. We do not receive:

  • Payment details
  • Your name
  • Your Apple ID
  • Any personal identifiers

All payments are processed securely through the Apple App Store.

1.4 TrueDepth Camera & Facial Data

Rewire includes a “Face Calm” feature that uses Apple’s TrueDepth camera and ARKit face tracking to guide facial relaxation exercises. When you use this feature, the TrueDepth camera captures facial expression data (such as jaw tension, brow movement, eye squinting, and mouth position) through ARKit’s blend shape analysis.

How we handle this data:

  • Facial data is processed entirely on your device in real-time. It is never sent to any server, including ours.
  • Facial data is not stored, recorded, or saved in any form. It exists only while the Face Calm session is active and is discarded immediately when you end the session.
  • Facial data is not shared with any third party, including analytics providers, advertisers, or other services.
  • Facial data is not used for facial recognition, user identification, or any purpose other than providing real-time visual feedback during the Face Calm relaxation exercise.
  • The TrueDepth camera is activated only when you explicitly start a Face Calm session and requires your camera permission.

On devices without a TrueDepth camera, the Face Calm feature falls back to a timer-based mode that does not use any camera functionality.

2. Account & Accountability Partners (Optional)

The core Rewire experience requires no account and keeps your identity anonymous. If you choose to use Accountability Partners (an optional feature that connects you with another person to stay on track together), some additional information is required to make it work.

2.1 Sign in with Apple

To use Accountability Partners you sign in with Apple. We receive and store a unique Apple identifier so we can recognize your account. Apple may also share your name, which we use only once to suggest a display name. We do not store your email address.

2.2 Information Stored on Our Servers

While you use Accountability Partners, the following is stored on Rewire’s servers:

  • Your chosen display name
  • Your avatar and country
  • Your dopamine score
  • A pairing code used to connect with a partner
  • Your pairing status and the date you paired

2.3 What Your Partner Can See

When you pair with someone, they can see your display name, avatar, country, dopamine score, Pro status, and the date you paired, along with the activity updates and messages you choose to send. Your habit details and logs remain private unless you share them through partner activity.

2.4 Messages & Activity

Chat messages, stickers, and activity updates (for example, logging a habit, resisting an urge, or reaching a streak milestone) are sent through and stored on our servers so they can be delivered to your partner. They are transmitted securely, but are not end-to-end encrypted, so please avoid sharing sensitive personal information in partner messages.

2.5 Push Notifications

To notify you about partner activity, we register your device with Apple’s Push Notification service (APNs) and store a device token. Notification content, such as your partner’s name and activity type, passes through Apple to reach your device. You control how often you receive these notifications in the app.

2.6 Analytics for Partner Features

Unlike our general anonymous analytics, events related to Accountability Partners are linked to your account identifier in PostHog so we can operate and improve the feature.

2.7 Deleting Your Partner Data

You can unpair, sign out, or permanently delete your account at any time from within the app. Deleting your account removes your account and partner data from our servers, erases the chat history you shared with your partner, and asks Apple to revoke your Sign in with Apple credentials.

3. No Advertising or Cross-App Tracking

Rewire does not use:

  • Advertising SDKs
  • Third-party ad networks
  • Cross-app or cross-website tracking technologies

Analytics are used only to improve the app experience and functionality.

4. Data Storage & Backup

  • Personal app data is stored locally on your device
  • Optional backups (for Pro users) are stored in your personal iCloud account
  • Anonymous analytics events are processed by PostHog
  • Aside from optional Accountability Partners data, Rewire does not store your personal app data on its own servers
  • If you use Accountability Partners, your account and partner data (display name, country, dopamine score, messages, and activity) are stored on Rewire’s servers (see Section 2)

If you delete the app, local data is removed unless restored via iCloud backup.

5. Children’s Privacy

Rewire is intended for individuals 16 years and older. We do not knowingly collect personal data from children.

6. Security

Local app data benefits from Apple’s built-in security features. Anonymous analytics data is transmitted securely and contains no personal information. Accountability Partners data is transmitted over a secure (TLS) connection and stored securely on our servers, but is not end-to-end encrypted.

7. Your Rights

You have full control over your data:

  • You may delete all app data by uninstalling the app
  • You may modify or delete your logs at any time within the app
  • Anonymous analytics data cannot be linked back to you
  • If you use Accountability Partners, you can unpair, sign out, or permanently delete your account and all associated server data from within the app
  • You may request access to, or deletion of, your data at any time by contacting us

8. Changes to This Privacy Policy

We may update this Privacy Policy as Rewire evolves. The latest version will always be available within the app or on our website. Continued use of the app after updates constitutes acceptance of the revised policy.

9. Contact Us

If you have questions or concerns about this Privacy Policy, contact us at:

Email: connect@rewirelabs.app

Summary

Rewire helps you build discipline while respecting your privacy. Your personal data stays on your device. Analytics are anonymous. We don’t sell data, and we don’t track you personally. Optional social features like Accountability Partners require an account and share some information with your partner, always with your choice.